PRIVACY- & COOKIE POLICY

1. Data Controller

BLUE is the data controller responsible for the processing of your personal data. We process your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), and with respect for your privacy.


2. Company Information

BLUE SPORTSWEAR Denmark – ENGROS
CVR no.: 17 77 83 90

Energivej 1
3000 Helsingør
Denmark

Phone: +45 92909898
Email: hello@bluesportswear.com


3. Collection of Personal Data

When you visit our website, create an account, subscribe to our newsletter, or make a purchase, we collect personal data about you.

This may include your name, address, email address, phone number, payment and delivery details, as well as information about your purchases and your communication with us.

In addition, we collect technical information such as your IP address, browser type, device, and information regarding your behavior on our website, including which pages you visit and how long you stay on them.

Data is collected either directly from you or automatically through cookies and similar technologies.


4. Purpose of Processing

We process your personal data in order to fulfill our agreement with you and to provide the services you request.

This includes processing related to order handling, delivery of goods, customer service, handling of returns, and administration of your account.

We also use your data to improve our website, optimize our products and services, prevent fraud and misuse, and for statistical and analytical purposes.

Where you have given your consent, we may also use your data for marketing purposes, including newsletters and targeted advertising.


5. Legal Basis for Processing

We process your personal data on the following legal bases:

  • Performance of a contract

  • Compliance with legal obligations, including accounting laws

  • Your consent, for example in relation to marketing and cookies

  • Our legitimate interests in improving our services, ensuring platform security, and preventing fraud


6. Disclosure and Transfer of Data

We only disclose your personal data to third parties where necessary in order to provide our services.

This includes shipping providers, payment providers, and technical service providers.

We use external data processors, including Shopify, Google, and Meta, who process data on our behalf in accordance with applicable data protection laws.

In some cases, your data may be transferred to countries outside the EU/EEA. In such cases, we ensure that appropriate safeguards are in place, including the use of standard contractual clauses approved by the European Commission.


7. Cookies

We use cookies and similar technologies to ensure that our website functions properly, to improve your user experience, and to analyze traffic and usage.

Cookies are also used for marketing purposes in order to provide you with relevant advertisements.

We use both first-party and third-party cookies. Non-essential cookies are only used with your consent.

You may withdraw or modify your consent at any time via our cookie banner or your browser settings.


8. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected.

Data relating to purchases is stored for up to 5 years in accordance with accounting legislation. Data collected via cookies may be stored for up to 50 months, unless you withdraw your consent earlier.


9. Your Rights

Under applicable data protection laws, you have a number of rights.

You have the right to access the personal data we process about you and to request correction of inaccurate information.

In certain circumstances, you have the right to have your data erased or to restrict processing. You also have the right to object to processing and to receive your data in a structured, commonly used, and machine-readable format.


10. Complaints

If you wish to lodge a complaint regarding the processing of your personal data, you are welcome to contact us for clarification.

You also have the right to lodge a complaint with your local supervisory authority or the competent data protection authority.


11. Questions

If you have any questions regarding our processing of your personal data, you are always welcome to contact us:

Email: hello@bluesportswear.com
(Webshop) Phone: +45 92909898 (Tuesday to Thursday 10:00-12:00)
(Store) Phone: +45 20608699


12. Updates to this Privacy Policy

We reserve the right to update this Privacy Policy from time to time. We regularly review the policy to ensure that it is up to date and in compliance with applicable laws.

Any changes will be published on our website.

This policy is effective as of 1 April 2026.