Privacy policy
At, we prioritize data security and confidentiality very highly because we know it is a top priority for the critical consumer shopping online. At the same time, we want to give you the best possible experience when you use our website. Therefore, we collect some information that we use when you shop with us or visit our site.

This can be information about which pages you visit and which features you use. Below you can read more about the types of information we collect, what we use it for, and what rights you have as a consumer as a result of EU personal data legislation.

Who is data responsible at
The chief data officer at is the Director. Questions regarding personal data that the company stores on individuals can be obtained by contacting customer service by phone (+45) 20608699 or

What types of information does collect?
Name, address, telephone number, e-mail address and other information you may provide to us in connection with the creation of your profile and use of our service. Information on the purchase and delivery of goods and services, including product composition and purchase history
Information sent from your device when you use the website or other affiliated websites. This can be your device ID, device type, browser type, length of session you have had on our site, your geographical location, referral URLs, electronic addresses (eg IP and MAC address), terminal equipment, and connection information, preferences and information regarding your use of pages. This personal information is also collected via cookies, tracking urls, beacons, etc.

What does use your information for?
When you place an order with or sign up for our newsletter, you transfer personal data to us, which we take good care of. When you move around our site, we also use cookies to track your activity on our site and on other third-party sites. Below you can read more about what personal data we collect, how we use your personal data, and what we use your personal data for.

Processing and forwarding of orders collects personal information in connection with purchases in order to process and forward your orders. Your personal information may be transferred to warehouse in connection with the packing and shipping of goods. In addition, your personal information is passed on to the external partners, which we use in connection with the processing and shipment of your order. Finally, your information may be used in connection with the investigation of suspected fraud.

We draw attention to the fact that legislation and rules concerning the protection, processing and disclosure of personal data in some countries may deviate from the applicable rules in Denmark. By submitting your personal information, you agree that your information will be transferred to other countries on their terms.

In order for us to deliver goods to you, we need your name, address and telephone number if you want delivery information by SMS.

We also collect your e-mail address so that we can send you an order confirmation via e-mail and inform you when your order has been sent. Likewise, your personal information will be used if you wish to return the items you have purchased from us.

Marketing through email and through external affiliates
We only use your personal information for marketing purposes if we have your consent, so that we may contact you with information about good offers, trends in time and other useful information that we believe will be relevant to you. If you have shopped with us before, we also use your purchase history to tailor content that can further enhance your user experience on the site.

If you are subscribed to receive our newsletter, may disclose and receive customer and member information and information about your purchase for the purpose of improving the shopping experience of customers, as well as to improve and target the marketing we send for you. processes personal information for marketing purposes in accordance with applicable law, including the requirement to obtain consent prior to the issuance of electronic marketing and the use of personal data to do relevant, targeted marketing on third-party platforms that deals with, but is not necessarily limited to, Facebook and Google. We only use your personal data in this context if you have given your consent for us to use your purchase history for segmented marketing in accordance with this Privacy Policy.

If you regret having given us your consent and thus want us to remove your consent to appear in our database of e-mail addresses that we have permission to use for marketing with external partners, you can do so at any time by to contact our customer service by phone or by email.

If you wish to cancel your consent to marketing via e-mail, you can also unsubscribe from our newsletter.

Marketing through cookies on our site and on third party websites uses cookies to give you the best possible experience when you visit our website, among other things for continuous improvements of the user experience on the site, based on the users’ behavior.

A cookie is a very small text file that is placed on your computer’s hard drive, smartphone or other IT equipment. It makes it possible to recognize your computer / IP address and gather information about which pages and functions you visit.

We also use cookies to target our marketing to suit your needs and to generate statistics on the use of our website. Cookies make it possible to recognize your computer / IP address and collect information about which pages and functions you visit.

Some cookies are stored until you close your browser, while others are stored for a longer period of time. also makes use of third-party cookies. A third-party cookie is a cookie that is placed by others than itself, it can e.g. be other websites that offer content on our website, suppliers to some of our features on the website or analytics programs. Below you can see a list that contains some of the most important third-party cookies we use.

Google Analytics & Facebook
If you link from website to a third party website, you must be aware that new cookies may be set that has no influence on. Here you must make sure to familiarize yourself with the cookies policy of the given website.

If you do not want us to set cookies on your computer at all, you must turn off cookies in your browser. However, you should be aware that in that case, there may be services and features that you can not use because they require cookies to remember the choices you make. You can follow the links below if you want instructions on deleting cookies from your browser.

Guides for removing cookies via the browser settings:
How to set your browser not to store cookies on your computer

You should be aware that if you choose to turn off cookie storage in your browser, we can not give you an optimal user experience on our website.

Click on “Anonymity”
To clear cookies and cache, select “Remove all data from websites…”.
If you click on “Information”, you can delete individual cookies.
Remember to restart Safari after deleting the browser data.

Internet Explorer
To remove existing cookies:
Click on ‘Safety’ in the command bar on the far right / ‘Delete browsing history’. Check ‘Preserve Favorites website data’ and ‘Cookies’ / ‘Delete’ / ‘OK’.

To avoid storing cookies in the future:
Click on ‘Safety’ in the command bar on the far right. Under ‘InPrivate Browsing’, check ‘Do not collect data for use by InPrivate Filtering’ / ‘OK’.

Mozilla Firefox
To remove existing cookies:
Click on ‘Tools’ in the menu bar / ‘Options’ / ‘Privacy’ / ‘Remove individual cookies’ / ‘Remove All Cookies’.

How to avoid storing cookies in the future
Click on ‘Tools’ in the menu bar / ‘Options’ / ‘Privacy’ / tick ‘Tell websites I do not want to be tracked’ (Tell websites that I do not want to be tracked).

Google Chrome
To remove existing cookies:
Click on the tool icon at the top of the menu bar / ‘Tools’ / ‘Clear browsing data’ / Check ‘Empty the cache’ and ‘Delete cookies and other sites data’ and plugin data) / ‘Clear browsing data’.

How to avoid storing cookies in the future
Click on the ‘Chrome menu’ icon in the browser toolbar / Settings ‘/’ Show advanced settings ‘/’ Privacy ‘/’ Content settings ‘/’ Cookies ‘/’ Block cookies by default ‘(Always block websites from storing data) and (Block third party cookies and websites).

Google Analytics
If you want to remove the possibility that we can track your activity on our site through Google Analytics, you can install the following plugin in your browser, provided by Google itself:

How long does store my personal information?
Once you have made a purchase on and thus have transferred your personal information to us so that we can deliver the goods, we store your order information in our internal order system for five (5) financial years in accordance with the Accounting Act. The order information in the internal order system will not be encrypted and will not be passed on to third parties unless you have given consent in the purchase process for your information to be used for marketing purposes for

When we use cookies to track your activities on our site, we store this information (device ID, IP address, etc.) for fifty (50) months according to the guidelines in our performance tool Google Analytics.

If you initiate a new session on our site, or make a new purchase, the retention period of your personal information and associated consent in our system will be renewed for the current five (5) financial years and for Google Analytics fifty (50) months.

If you wish to unsubscribe from our newsletter, you are free to do so in your account on our website or by clicking on the Unsubscribe link at the bottom of one of the emails you have received from us.

If you wish to be unsubscribed from the list of users we may market to on external third-party websites, please contact customer service.

Security, in collaboration with Danish audit and law firms, has mapped, prepared and implemented a number of internal security measures to ensure that our data procedures live up to the security standards required by current legislation on the processing of personal data when it comes to tampering, loss, destruction and prevention, against personal data being processed by unauthorized persons in violation of the law.

This applies to security procedures for storing personal data from the customer database as well as protection against misuse of the internal employees’ personal data. always strives to protect personal information in the best possible way, depending on what the current threat picture looks like.