The quality is in the genes. Instead of traditional biannual collections, blue has chosen to present smaller monthly collections with seasonal and fashion plate focus.

The choice of material is natural and without compromise. silk, alpaca and cotton have been chosen owing to wearing qualities and comfort, however requirements are close to optimal.

For example american pima is used – a spin-off of the long fibred egyptian cotton that ensures a silky lustre and washed well.leading danish sportswear shops stock blue